“The best way to predict the future is to plan for it.”

    - Peter Drucker 

When it comes to successfully predicting the future, some might question the value of actually trying to do so. And, it’s true: the future can be forecast with neither surety nor precision. Yet those who make little or no attempt to chart their future will find themselves in the unenviable position of merely reacting to the ongoing, often fast-paced, and sometimes brutal changes in the competitive environment.

In that regard the famous management guru quoted above is giving sage advice. After all, if you do not know where you are heading, how can you plan to get there? And if you do not do some careful reflection upon the changing environment in which you operate, how can you design the best heading?

A difficult environment may discourage some from engaging in strategic planning – after all, why plan when so much can change so quickly? Yet it is precisely during turbulent times that a clear, firmly-grounded sense of direction is most valuable.